Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Qualcomm, a leading developer and innovator of advanced wireless technologies and data solutions, is implementing Affinium(R) NetInsight(TM) as its web analytics solution. NetInsight empowers Qualcomm to better engage prospects and customers through their various web properties.

As a company offering a wide variety of innovative digital wireless communications and services, Qualcomm sought out an enterprise-class web analytics solution that could improve the customer and prospect insight it was getting for its business-to-business marketing group. With Unica and NetInsight, Qualcomm is integrating its new web analytics solution that combines analysis with extensive training, support and implementation assistance.

"We found that Qualcomm needed a web analytics solution that was capable of supporting both IT and marketing, and which had the scalability to handle data across our many web sites and large, dispersed customer base," said Matthew Clark, director of information technology for Qualcomm. "Unica's NetInsight stood out for us because of its flexibility and ease of use. The online marketing analysis that NetInsight provides will be a powerful tool for us."

"Global industry leaders collectively serve millions of prospects and customers through their web sites, and they're utilizing web analytics to better understand user behavior," said Andrew Hally, VP, Product Marketing and Strategy, Unica On Demand. "With Unica's award-winning NetInsight solution, companies like Qualcomm gain immediate access to both high-value and self-service analytics; this solution is not only powerful, but easy enough to use for everyone across the enterprise."

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium(R) software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with offices around the globe. For more information, visit www.unica.com.

Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetInsight are trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

See Unica's NetInsight in action at Search Engines Strategies (SES), August 18-20, at the San Jose Convention Center (booth #209).

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; the potential that the Unica software will not help customer better engage its customers and prospects; and failure to properly protect Unica's proprietary rights and intellectual property. and those factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under "Risk Factors" which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

SOURCE: Unica Corporation

Greenough Communications
Anne Mathewson, 617-275-6528
amathewson@greenoughcom.com