Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce availability at Las Vegas Nutrition Centers ("LVNC") retail stores. The nutrition supplement specialists in the Las Vegas/Henderson area of Nevada are now selling the Rudy Beverage product line at all of their locations.

In line with Rudy Nutrition's strategic plan to develop brand awareness and market saturation in the Las Vegas and Southern California markets, this new placement is the latest in a growing list of forward looking retailers now carrying the Rudy Beverage product line. As a leader in servicing the Las Vegas marketplace for over 15 years, LVNC are considered to be leaders in thought and experts in their field of nutrition. Specializing in Sports Nutrition, Vitamins & Minerals, Herbal Blends and Weight Loss, many of their items can also be found online at www.lvnc.biz

Further demonstrative of the Company's continued maturation and dedication to building shareholder value through the execution of their business plan and methodical regional sales rollout; saturation of the Las Vegas market continues with leaders of their respective industries. The increased exposure of the product line from availability in the strategically located 'Las Vegas Nutrition Centers' stores is anticipated to enhance awareness of the product within the trend setting health conscious community who appreciate the drink for its health benefits and "Dream Big. Never Quit." message.

Co-Founder of Las Vegas Nutrition Centers, Karen Stevens, stated, "Rudy Beverage drinks offers our customers an alternative to the high sugar products that other Sports Drinks and Vitamin Enhanced drinks have. We love the fact that Rudy has a lower sugar content with their use of Xylitol. Their nutrient profile with B-Vitamins, L-Carnitine, L-Arginine, Sea Salt give their product a cutting edge in supplying the nutrients that the body needs during periods of hydration. Furthermore, we are confident that our clientele will empathize with and embrace the 'Dream Big. Never Quit.' message personified in the Rudy Beverage line."

Ron Scharf, E.V.P. of Sales for Rudy Beverages, stated that "Las Vegas Nutrition Centers are keystone to the Las Vegas Valley nutrition conscious consumer market area and we are pleased to have teamed-up with such a well respected chain. Renowned for their knowledge of nutrition and a large and loyal customer base, we see them as a natural tie-in to furthering the distribution plan of the Rudy Beverage product line."

Las Vegas Nutrition Centers are located near high profile gyms and health clubs where strong demand for a superior brand like Rudy Beverage is expected to bode well for the innovative product line. Las Vegas Nutrition Center's customers range from hardcore workout enthusiast and professional bodybuilders, to weekend warriors and nutrition conscious parents concerned with the health and wellness of their children.

For additional information visit: www.lvnc.biz

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame Legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named the 54th greatest inspirational movie of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." For contact information and locations where Rudy Beverage is available please visit: www.rudybeverageinc.com.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

Contact:
Rudy Beverage
PO Box 93507
Las Vegas, NV 89193
(866) 783-9738

SOURCE: Rudy Nutrition, Inc.