Electronic Arts Inc. (NASDAQ: ERTS) today announced at the Leipzig Games Convention that The Sims(TM) 3, the highly anticipated next-generation flagship PC game from The Sims Label, will be available at retailers worldwide and available by digital download on February 20, 2009. The freedom of The Sims 3 will inspire you with endless creative possibilities and amuse you with unexpected moments of surprise and mischief. The feature-set includes a new seamless, open neighborhood, new Create-a-Sim, new unique personality traits, new unlimited customization and new gameplay that's quick and rewarding.

The Sims 3 Collector's Edition will also be in stores on February 20, 2009. The Sims 3 Collector's Edition will include the full game along with additional collectable The Sims merchandise and a bonus in-game Italian-Style Sports Car unavailable elsewhere. A limited number of copies of The Sims 3 Collector's Edition will be available worldwide, and those who pre-order the product from select retailers will receive an additional exclusive in-game vintage sports car and a collectible poster that is a first look at the neighborhood, all available while supplies last.

"I'm excited to get the next-generation flagship PC game from The Sims Label, The Sims 3, into player's hands worldwide on February 20," said Rod Humble, Head of The Sims Studio. "The Sims 3 Collector's Edition, launching on the same day, will offer a very special Sims experience to our loyal players."

The Sims 3 features a brand new engine that allows you to immerse your unique Sims in an open living neighborhood where they can roam and explore all new surroundings including the beach, mountains and town center. The neighborhood is alive and constantly evolving so what happens to a Sim on one side of the neighborhood could impact your Sims on the other side of town! If your Sims are in the right place at the right time, who knows what might happen? And now for the first time, your Sims have distinctive personalities thanks to a range of all-new personality traits. You have the option to select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. Combine up to five traits to create an endless number of truly diverse individuals.

The all-new Create-a-Sim allows you to completely customize your Sims' appearances making every Sim unique. The feature is easy-to-use and more powerful than ever, letting you fine-tune every aspect of your Sims face, customize their hair color, select the exact shade of their skin tone and determine much more to make lifelike Sims. It's never been easier to make Sims that are thin, full-figured or muscular and everything in between! In true The Sims fashion, you can customize everything. The Sims 3 allows for infinite possibilities to design the interior and exterior of your Sims surroundings.

Additionally, you can enjoy the challenge of short-term and long-term goals and then reap the rewards! Based on personality traits, skills and career choices, your Sims have short and long term Wishes that provide constant fun challenges, things to do and achieve. You have the ultimate freedom to choose whether to fulfill their destiny, giving them lifetime happiness and rewards or not! Will your Sim skyrocket from latrine cleaner to an astronaut, go from being a rabid fan to a sports legend or will you choose an alternate destiny? In The Sims 3, life is what you make it!

The Sims 3 Collector's Edition will include:

-- The Sims 3 Game for PC

-- The Sims Plumbob USB Drive with matching Green Carabiner

-- Exclusive In-Game Italian-Style Sports Car

-- Tips and hints guide

-- The Sims 3 Plumbob Stickers

For more information about The Sims 3, please go to www.TheSims3.com.

About The Sims

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit www.thesims2.com. To stay up-to-date on The Sims 3 news and information, check out www.thesims3.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.

The Sims Label
Angie Newman, 650-628-2877
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ANewman@EA.com
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