The Casual Entertainment Label of Electronic Arts, Inc. (NASDAQ:ERTS) unleashes the star power behind its upcoming Boogie(TM) SuperStar game for Wii(TM) today with the announcement of international music sensation Natasha Bedingfield as the game's featured spokesperson. Additionally, EA unveils the full Boogie SuperStar soundtrack including nearly 40 hit singles made famous by today's hottest artists.

Electronic Arts Inc., (NASDAQ:ERTS) announced today that Tiger Woods PGA TOUR(R) 09, a nominee for best sports game at this year's E3, is available in retail stores today. The critically acclaimed Tiger Woods PGA TOUR franchise, which appeals to experienced and novice gamers alike, will feature personalized gameplay via Tiger Woods' swing coach, Hank Haney. In addition, Tiger Woods PGA TOUR 09 All-Play, winner of IGN's Best Wii Sports Game Award at E3, features new graphics and user interface while also incorporating interactive and social mini-games.

The Sims(TM), an Electronic Arts Inc. (NASDAQ:ERTS) Label, shipped The Sims 2 Apartment Life for the PC, and The Sims 2 Apartment Pets exclusively for the Nintendo DSTM to retail outlets nationwide. In both releases, players leave suburbia for the action and excitement of apartment life. The eighth expansion pack for The Sims 2 franchise, The Sims 2 Apartment Life delivers the drama and fun of apartment living as they move into a brand new building, explore their new neighborhood, mingle in coffee shops, meet new friends and much more. In The Sims 2 Apartment Pets, life in the apartment becomes a lot less lonely as a friendly, furry or fine-feathered friend offers companionship and delivers happiness and joy to Sims. Both titles shipped to retail outlets in North America, European and Asia-Pacific regions and are available now!

GET READY FOR THE WORLDWIDE WAAAGH! Electronic Arts (NASDAQ:ERTS) and Mythic Entertainment today announced that the highly-anticipated MMORPG, Warhammer(R) Online: Age of Reckoning(TM) (WAR), has gone gold and will open its servers on September 18, 2008 at an MSRP of $49.99 in North America.

From Hand to Fin to Wing, How to Build a Better Being Examines Unexpected Genetic Truths Behind Highly Anticipated Simulation Game from Will Wright

Electronic Arts Inc. (NASDAQ:ERTS) today announced the three recipients of its 2008 Scholarship Awards. The scholars were selected from a pool of 100 interns who are currently spending the summer working in EA studios around the country. The recipients - all graduating seniors - were identified based upon academic excellence, outstanding internship performance, passion for gaming and financial need. Each student will receive a $10,000 tuition scholarship.

Governor Bobby Jindal and Electronic Arts Inc. (NASDAQ:ERTS) today announced a partnership including Electronic Arts (EA), Louisiana State University (LSU) and the Louisiana Department of Economic Development (LED) that will lead to the creation of a new global quality assurance (QA) center in Baton Rouge. The facility will be the first of its kind in the United States and will serve primarily as a test center for EA SPORTS' software titles.

Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS), today unveiled new details of Need for Speed(TM) Undercover, the intense action racing game scheduled for release worldwide this November. Need for Speed Undercover has players racing through speedways, dodging cops and chasing rivals as they go deep undercover to take down an International crime syndicate. The new game heralds the return of high-intensity police chases and introduces the all-new 'Heroic Driving Engine' -- a unique technology that generates incredible high-performance moves at 180 miles per hour during breathtaking highway battles.

Electronic Arts Inc. (NASDAQ:ERTS) today announced a new premium service for EA SPORTS(TM) FIFA Soccer 09 called adidas Live Season that will redefine the soccer videogame experience by dynamically updating player form in-game on a weekly basis so that player attributes mirror real-world performances. FIFA Soccer 09 will now feel and play differently throughout the entire 2008-2009 season matching the weekly rhythm of soccer. The new service will be available for Barclay's Premier League, La Liga BBVA, Ligue 1, Bundesliga, Serie A and Mexican Primera Division on the PLAYSTATION(R)3 computer entertainment system, the Xbox 360(R) video game and entertainment system and PC.

Electronic Arts Inc. (NASDAQ: ERTS) today announced at the Leipzig Games Convention that The Sims(TM) 3, the highly anticipated next-generation flagship PC game from The Sims Label, will be available at retailers worldwide and available by digital download on February 20, 2009. The freedom of The Sims 3 will inspire you with endless creative possibilities and amuse you with unexpected moments of surprise and mischief. The feature-set includes a new seamless, open neighborhood, new Create-a-Sim, new unique personality traits, new unlimited customization and new gameplay that's quick and rewarding.

During a press conference at Games Convention in Leipzig, Germany, Electronic Arts Inc. (NASDAQ:ERTS) today announced the all-star ensemble cast featured in this holiday's highly anticipated real-time strategy video game Command & Conquer(TM) Red Alert(TM) 3. Starring in the Command & Conquer(TM) franchise's trademark live-action movie sequences, the diverse group includes a host of award-winning actors, action stars, science fiction legends, up-and-coming starlets from around the globe and even mixed martial artists.

Electronic Arts Inc. (Nasdaq:ERTS) announced today that an all-new tennis videogame is in development at EA Canada in Vancouver under the EA SPORTS(TM) brand. The EA SPORTS tennis franchise will be available first for the Wii(TM) in 2009, followed by other platforms, and it will be the first EA SPORTS game that uses Nintendo's upcoming Wii MotionPlus(TM) accessory for the Wii Remote(TM) that will give players a new level of accuracy and responsiveness.

After an award winning showcase of titles at E3 in July, Electronic Arts Inc. (NASDAQ:ERTS) today announced its product line up for the Leipzig Games Convention. EA will demonstrate the innovation and creativity of its portfolio for seasoned gamers and newcomers alike, as it leads the way with great interactive entertainment offerings for broad consumer tastes this year.

Electronic Arts Inc. Monday said it no longer believes it can integrate Take-Two Interactive Software Inc. ahead of the holiday season.

TransGaming Inc. (TSX VENTURE: TNG), today announced an agreement with leading video game developer BioWare(TM), a division of Electronic Arts Inc. (NASDAQ: ERTS), to enable the award-winning title, Jade Empire(TM) Special Edition, for the Mac(R). TransGaming's digital distribution portal, GameTree Online (www.gametreeonline.com), will make the title available immediately to the Mac community for purchase via direct download.

Electronic Arts Inc. ("EA") (NASDAQ:ERTS) today issued an update on its offer to acquire Take-Two Interactive Software Inc. ("Take-Two") (NASDAQ:TTWO).

Mythic Entertainment, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that the open beta for their highly anticipated MMORPG, Warhammer(R) Online: Age of Reckoning(TM) (WAR), will begin on September 7th, 2008. This means that hundreds of thousands of fans will be able to enter the gritty fantasy world of WAR to experience the thrill of Realm vs. Realm(TM) (RvR) combat before the game goes live on September 18th, 2008.

Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) today announced Need for Speed(TM) Undercover, the intense action racing title scheduled for release this holiday. The new game will feature international movie star, Maggie Q, as the lead character in the big-budget live-action sequences that propel the original story forward as players get behind the wheel. EA's Need for Speed Undercover takes the franchise back to its roots and re-introduces break-neck cop chases, the world's hottest cars and spectacular highway battles.

Following an award-winning presence at E3 in July, Electronic Arts Inc. (NASDAQ:ERTS) today unveiled new games that will entertain the core and reach for more, scheduled to launch this holiday and in 2009. The new games presented on stage at a press conference during EA's annual Studio Showcase include The Godfather(R) II, Need for Speed(TM) Undercover, SCRABBLE on the iPhone(TM) featuring WiFi play capability, and a brand new property, Henry Hatsworth in the Puzzling Adventure. EA Partners also announced publishing agreements with two of the world's most creative independent studios, Epic Games and Grasshopper Manufacture.

Electronic Arts Inc. (NASDAQ:ERTS) today announced a publishing agreement with iconic Japanese development studio Grasshopper Manufacture. Under the terms of the deal, EA Partners will publish an all-new action horror game produced by Shinji Mikami and directed by innovative game designer Suda51.

Electronic Arts Inc. (NASDAQ:ERTS) and Epic Games, Inc. today announced that they have signed a publishing agreement for an all-new action title for the PC, Xbox 360(R) video game system and PLAYSTATION(R)3 computer entertainment system. The new intellectual property is currently in development by Epic's People Can Fly studio in Poland.

Criterion Games, a studio of Electronic Arts Inc. (NASDAQ:ERTS) today announced that the Platinum-hit driving game Burnout(TM) Paradise will be available to download from the US PLAYSTATION(R)Network via the PLAYSTATION(R)Store for $29.99 this Fall. Winner of over 55 awards worldwide, the downloadable version of Burnout Paradise will incorporate all of the recent updates that Criterion Games has delivered directly to consumers.

The wait is almost over! Electronic Arts Inc. (NASDAQ:ERTS) and Maxis today announced that Spore(TM), the most anticipated video game of the year from the creator of The Sims(TM), has gone gold and will be available for the Mac and PC at retailers September 5 in Europe and September 7 in North America and Asia Pacific. Spore(TM) Creatures for Nintendo DS(TM) and Spore(TM) Origins for mobile phones will also be available globally September 7.

Electronic Arts Inc. (NASDAQ:ERTS) today unveiled the complete music track listing for EA SPORTS(TM) FIFA Soccer 09, in stores world wide this October. In a game already being heralded for its revolutionary gameplay enhancements, the new FIFA Soccer 09 soundtrack features 42 songs from 21 nations across multiple genres to create an unprecedented global music event.

Today, Electronic Arts Inc. (NASDAQ:ERTS) announced it has signed an agreement with UK production company Endemol for its market leading television property, Deal or No Deal. The agreement gives EA Mobile(TM), a division of EA's Casual Entertainment Label, the rights to develop, market and publish brand new mobile games based on the Deal or No Deal TV series for the UK mobile market. The first game is scheduled to be released in November 2008.