ELASTRA Closes $12 Million in Series B Financing
SAN FRANCISCO, Aug 05, 2008 (BUSINESS WIRE) --
ELASTRA Corporation, the leading provider of software for
configuring, deploying and managing complete application systems in
public and private compute clouds, today announced it has closed $12
million in Series B financing. The round was led by Bay Partners, with
new participation from Amazon.com, Inc. (NASDAQ:AMZN) and continued
participation from Hummer Winblad Venture Partners. Neal Dempsey of
Bay Partners will be joining ELASTRA's board. ELASTRA will use the
funds to accelerate customer growth and further develop its software
for public and private cloud computing.
"For over two years Amazon Web Services has provided
infrastructure services that help companies of all sizes -- from small
startups to larger enterprises -- realize the cost, time, and scaling
efficiencies of cloud computing. We believe that cloud computing will
continue to grow into a large industry with companies providing a
range of different services," said Jeff Blackburn, Amazon.com Senior
Vice President for Business Development. "ELASTRA has an experienced
team with a unique software approach that helps enterprise companies
realize the benefits of cloud computing."
ELASTRA Cloud Server provides point-and-click configuration,
push-button deployment and automated management and dynamic monitoring
of application infrastructure software and systems. ELASTRA's ECML and
EDML mark-up languages allow for extensibility and portability of
applications across public and private clouds. Businesses and IT
organizations do not want to script, monitor and scale their
application infrastructure by hand, nor do they want to be locked into
"cloud silos" from a single provider. Instead, they want deployment
and design flexibility while they focus their engineering and
operational efforts on business-differentiating activities and
investments that drive innovation, new revenue streams and operational
efficiency. ELASTRA's products help them achieve these goals.
"We took a hard look at the value businesses see in cloud
computing. It was clear that enterprises need a complete and
integrated way to manage entire applications in cloud environments. We
feel ELASTRA has set their sights on the right segment of the market
-- enterprises whose applications need a holistic, architected
approach to managing cloud-based systems rather than libraries of
machines that are tied together with random scripts," said Neal
Dempsey, Partner, Bay Partners. "Elastra's management team consists of
seasoned professionals with an enterprise software background who have
built software companies before. We are excited to back this group and
support them in bringing their product to an untapped and eager market
segment."
"Elastra's vision and roadmap are ambitious," said Kirill
Sheynkman, Founder and CEO of ELASTRA. "Enterprises are moving into
the cloud and understand its financial value, but they need software
that lets them deploy and manage applications that meet complex
requirements. Creating this software, and doing it right requires a
lot of work from many talented people. I am happy to rely on the
backing of such outstanding investors and market pioneers as Elastra
delivers the product functionality and robustness our customers
demand."
About ELASTRA
ELASTRA provides software for designing, deploying, and managing
complete application systems in public and private cloud computing
environments. Our products simplify and automate the complex processes
associated with database and application infrastructure configuration,
deployment and management, while elastically-scaling sophisticated
application systems up and down based on computing need. For companies
building applications ELASTRA removes the cost, complexity and
resource-drain of owning, scaling and managing databases and the
underlying infrastructure, and allows customers to realize the true
value of cloud computing. For more about ELASTRA, visit us on the Web
at www.ELASTRA.com.
Amazon Forward-Looking Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2007, and
subsequent filings.
SOURCE: ELASTRA Corporation
ELASTRA Corporation
Ariane Lindblom, 415-692-3120
arianel@ELASTRA.com
or
Voce Communications
Katie Watson, 415-848-2589
kwatson@vocecomm.com